Connecting music and geek culture
To kick off this project I met with CEO Franki Chan to kick around some ideas and get a better understanding of the IHC universe and what he wanted to accomplish. Based on our chat I was able to get a good sense of the visual direction and put together a mood board with graphic treatments, typography, colors, and various layout ideas. Once we locked down the look and feel we started diving into content strategy and wires.
Capturing the IHC universe
IHC evolved from a small LA-based record label and event promotion group into a full-fledged entertainment creative agency partnering with some of the most influential brands around. As they outgrew their original site I was approached to redesign IHC.com and incorporate their vast universe into a cohesive brand new spanking website.
Home screen
