Redesigning the app: Trust the process
I worked closely with product team to audit all existing screens in the app and look over all user flows. When you're able to take a step back and see everything from a bird's eye view it's easier to address issues in the user flows and improve on them. I also recommend sitting down with support team because they can give you some great insight into issues that continuously come up with members. Ideally, our job as UX/UI designers is to bring those issue tickets down and make life a little easier for the support team.
First Impressions: App walkthrough
This is the first introduction to a user and plays a pivotal role in brand perception. It's a place to have fun with visual identity and stand out amongst the crowd. Adding some subtle micro interactions always makes scrolling a little more interesting and engaging.
Added subtle gesture triggered micro interaction to make scrolling through the value prop a little more interesting
User onboarding: Collect what's necessary
Onboarding is all about gathering the necessary basic info and data to get the members signed up and into the app.
Since our primary goal is to curate events based on the users interests its essential that we gather some data. Initially the user is presented with very broad interests. Once inside the app interests can be both manually and automatically adjusted based on interaction.
Permissions are key to successful member onboarding in the Surkus app. Opt-in rates are really low in general so it's important to explain why we're asking for certain permissions and the value it provides to the member.
A little more than just an another event app.
Once members receive an invite they need to mark their availability as soon as possible. Some events require simple task to unlock rewards such as promoting on social media or leaving a review of the event. Others just require you to show up on time. My goal was to make sure the member journey was crystal clear from the selection process to reward and all steps in between.
